Well-known for “Having the Meats”, Arby’s is expanding to the big city by opening it’s first store in the big apple. As part of the opening landmark, Arby’s rolled out a campaign and real time experience called “Meat of New York”. As part of this activation, we were assign to complement the experience by producing a homeage video to the beefiest destination in the world. The video is a tribute to the city’s meat history, the families that for over a century have pushed this passion into the fantastic deli’s and to understanding of tradition and quality that quietly rule around every corner of the NYC.